Oct 26th 21

CRM application iMover: The case study 

This CRM application is made for in-home moving estimates. It allows the user to make videos up to five minutes long and share them with the movers to get a quote. The application is safe and recently we’ve launched a new update. that fixes any bugs that were in the system. 

It also enables users to get on a live call with a mover to solve any inconveniences or issues that possibly could occur. With all this in mind, the iMover CRM application is one of the most interesting ideas for moving companies and helps people change their living space with more comfort. 

RexSoft played a big role in this CRM application development. Let’s take a closer look at everything we managed to do and how we implemented our client’s idea.

The Background 

Official web-site: https://www.promoversmiami.com/

iMover is a CRM for moving businesses that allows managing the business’ relationships with different staff like sales agents, managers, drivers, and movers. It unifies the work of up to five companies under one management panel. 

The application provides the best user experience in Local and Long Distance Moving. 

It’s not a very popular business domain and to work with something unique is always a pleasure. Here, at RexSoft we strive to make every software we create revolutionizing, and it was meant to be that our experts worked on iMover to develop one of the most outstanding CRM applications for moving businesses. 

Let’s look at the customers’ requirements so then we could compare them with the results. 

The Client’s Requirements

Our customer needed us to create a responsive website and CRM business solution, and here are some of the requirements we got: 

  • One general design for the box-version of web components. 
  • We needed to combine the out-of-the-box solutions with the custom elements of the application. 
  • Responsive website, that needed to be able to connect similar websites in one admin panel. 
  • Customer booking form. We needed to create the form for a full order and short order forms. This way the customer could book the moving job or leave a lead request depending on how much time they’ve got. 
  • CRM with staff management, that had to be able to manage the work of drivers, managements, movers, and agents. One of the crucial functionality for this CRM application was the ability to request jobs from partners.
  • Opportunity to manage the Local and Long Distance Movements operations like storage management and others. 
  • Connection with the mobile application for Drivers to ensure that the job is executed correctly. 
  • Invoices and Contracts generation as well as the mass-mailing regarding the status of the current movement. 

We also proposed a CRM business solution out-of-the-box to help our customers get the solution they are looking for in the shortest time, with maximum cost-effectiveness, and ROI. 

But everybody knows that you can’t make an omelet without breaking some eggs. So, let’s take a look at the challenge we faced on the way of this CRM application development. 

 The Challenge 

Here are some of the challenges we went through and now take pride in overcoming them.

Multi Managers' call-center creation 

We needed to create a Twilio call center, and it couldn’t be simple. However, our specialists have done their best to create what the customer needed. At the moment, the system works perfectly and with the recent updates, we keep maintaining the software. 

Generating the documents and reports needed for this process 

Sometimes trivial work like this can be tiring, but it has to be done. So, we did what we had to do to ensure that our customers’ CRM application and call center works fine, secured, and lawfully registered. 

But it won’t be possible without our impressive and high-skilled team. Let’s figure out who was involved in this CRM application development.

 The Team

Our talented experts delivered excellence with each line of the code to make our customer’s life easier with this CRM application. 

So, in this development process these people were involved: 


Project manager

Project manager — they controlled the developers’ workflow and made sure that everything goes according to the road map.



Designer — without them the iMover couldn’t have the unified design and would probably look much worse today, so with the top-notch skills of our designer we managed to deliver the best results.


Back-end developer

Back-end developer — they made the custom parts and out-of-the-box integrated solution work in such synergy. The highly-skilled back-end developer ensured that the app works smoothly and effectively under any load.


Front-end developer

Front-end developer - they are developing the Front-end side of the CRM system that communicates with the back-end and provides a user-friendly interface to the iMover team.


Mobile Developer

Mobile Developer - they develop a mobile application that iMover customer service crews use. It improves the convenience and quality of the service.


QA Engineer

QA Engineer - they carefully check the functionality before uploading it to production servers.

The Technologies  

The tech we used also plays a huge role in the overall results of the development. So, let’s take a closer look at all we used for CRM application development. 

React JS

It is an open-source JavaScript library that helps build user interfaces with the view layer. It also allows the creation of reusable UI components. All combined together helped us create a rich user interface that runs smoothly and has more versatility.

Laravel PHP

This framework has advanced features and development tools that enable rapid application development. It helped us deliver better results in the shortest time. Laravel also simplifies the development process with clean code which nullifies the possibility to end up with bugging software. 

Amazon Web Services

Reliable, scalable, and affordable cloud computing services from Amazon have proved to be useful and profitable. This solution integrated into the CRM application we developed helped power up its functionality and make it richer. 

Cloudflare DNS management

DNS service with the fastest response time helped iMover CRM work faster and cleaner. This is how we managed to make iMover CRM application one of the fastest in the moving domain.

Manage moving business online

The iMover CRM application helped the company work in synergy with every part of the complicated business process they have. Now, all staff can be managed from one place and contacted when needed. 

We at RexSoft always look for the perfect solution for your business, and if you need an out-of-the-box solution we are capable of making it work for your benefit. 

Get the software that will work for you!

 The results + Client Testimonial

Combining both custom parts and implementing the out-of-the-box solution made this CRM development extremely cost-effective. The tech we used has played its part in making the iMover faster and more responsive, which helped the app get richer functionality. 

Now, this CRM application gets all the attention it deserves and helps hundreds of people to move with comfort. We take pride in making this business more effective by creating this solution to automate and improve their workflow.

Our client also has something to say, so you can take a look at their testimonials.

Oleksandr Kryvotsiuk

I am a SEO expert and a Full-stack internet marketer. I have been helping small and medium-sized companies in various niches to increase organic traffic, attract more potential customers and improve the return on advertising investment since 2013.